Toy retailers The Toy Store and The Entertainer reveal plans to open a number of new stores.
Retail Report

Toy retailers The Toy Store and The Entertainer reveal plans to open a number of new stores across the UK and Northern Ireland.

Despite closing its Oxford Street store just a few months ago Dubai-owned retailer The Toy Store has detailed its plans to open up to six UK stores.

The retailer, owned by RM Retail group, opened a flagship store on London's Oxford Street last September, although it vacated the site at the end of June.

“We are looking to open stores in key larger shopping mall locations across the UK,” said The Toy Store’s chief financial officer, Mark Handley.

The toy retailer has not given a time frame for the openings, citing ‘uncertainties in the UK market’ following the Brexit vote in June, although at least one outlet is expected to open in 2017. Mark said the store is; “waiting for the right strategic locations to come available."

Meanwhile, toy retailer The Entertainer has revealed its plans to open at least five stores in Northern Ireland as part of the company’s plans to grow the business - which is currently expanding at the rate of roughly one store every month.

The announcement came during last week's opening of The Entertainer’s first Irish store, at CastleCourt Shopping Centre in Belfast.

“Eighteen months ago, we didn't have a store in Scotland, now we've got five," said Phil Geary, head of e-commerce and marketing at The Entertainer. "We hopefully will do well with this store but naturally we have to ship the stock out here and there is a lot of logistical planning behind that so one store is not the aim."

"I think there is room for at least five but I would anticipate that when our TV advertising kicks in in December this year and brings the brand to life a little bit more, there'll be more opportunities," he added. "Our next challenge is to make the brand a little more well-known."
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